Privacy Policy

Last updated September 30, 2026

Who we are

Wagtide is software that pet care businesses (“businesses”) use to manage clients, pets, bookings, invoices and messages. When you are a client of a business that uses Wagtide, that business decides what information it collects about you and how it uses it; Wagtide stores and processes that information on the business's behalf.

Information we collect

  • Account details — name, email address, phone number, and emergency contact details you or the business provide.
  • Pet details — name, species, breed, date of birth, photos, vet details, vaccination dates and care or medical notes.
  • Bookings — scheduled services, service address, and notes.
  • Billing — invoices, amounts, payment status and the payment method you choose. Card details are handled by our payment processor and never stored by Wagtide.
  • Messages — the content of SMS and email messages the business sends you through Wagtide, and replies you send back.

How we use it

  • To let the business schedule and deliver services, send invoices and receive payment.
  • To send you appointment confirmations, reminders, service updates, receipts and payment reminders.
  • To draft personalised messages for the business using an AI model. A person at the business reviews these messages, or has set up the automation that sends them.
  • To keep the service secure and fix problems.

We do not sell your personal information or use it for advertising.

Text messages (SMS)

If you give a business your mobile number, you may receive text messages about your bookings, services and invoices. Message frequency varies. Message and data rates may apply.

Reply STOP to any message to stop receiving texts, and START to resume. Reply HELP for help. We do not share your mobile number or SMS consent with third parties for their marketing.

Service providers

We use the following providers to run Wagtide. Each only receives what it needs to do its job:

  • Supabase — database, sign-in and file storage
  • Vercel — hosting
  • Twilio — text messages
  • Resend — email
  • Inngest — scheduling of automated messages
  • Google AI Studio (Gemini) — drafting personalised messages
  • Stripe — card payments, where enabled

These providers are located in the United States.

How long we keep it

We keep your information while the business uses Wagtide, and for up to 90 days after it stops so it can export its records. Message logs are kept for up to 180 days. Some providers keep copies for limited periods under their own terms (for example, Twilio up to 30 days, Resend up to 90 days, and Stripe as required by financial regulations).

Security

Each business's data is isolated from every other business's at the database level, and access is limited to the business and the people it authorises.

Your choices and rights

You can view and update much of your information in the client portal. To request a copy of your data, or to have it deleted, email antoinegaton@gmail.com with the name of the business you use. We respond within 30 days. You can also contact the business directly.

Children

Wagtide is not intended for children under 13, and we do not knowingly collect their information.

Changes and contact

We will post changes to this policy on this page and update the date above. Questions? Email antoinegaton@gmail.com.